Followers and likes can be important to your strategy, but they're not the end-all be-all of gauging your success on social.
If you're selling to everyone, you're selling to no one, so everything you post should be a pitch to your target client.
My number one simple strategy to optimize your social media in order to land a client is to establish a personal brand.
Your goal is to grow your reach, convert followers to customers, and sell on Instagram. "Being yourself" on social will not get you there.
Social media management is a full-time job. If taking on yet another role is too much, it might be time to hire a social media manager.
With the right strategy in mind, blogging can be a powerful tool for small businesses to generate leads, inform customers, and turn readers into fans of your brand.
Right now, your digital engagement means more than ever. It's time to optimize your socials, grow your reach, and deliver…