Followers and likes can be important to your strategy, but they're not the end-all be-all of gauging your success on social.
Land a Client Through Social #2: Know Your Target Client
If you're selling to everyone, you're selling to no one, so everything you post should be a pitch to your target client.
Land a Client through Social #1: Personal Branding
My number one simple strategy to optimize your social media in order to land a client is to establish a personal brand.
“Authenticity” isn’t a strategy.
Your goal is to grow your reach, convert followers to customers, and sell on Instagram. "Being yourself" on social will not get you there.
Do you need a social media manager?
Social media management is a full-time job. If taking on yet another role is too much, it might be time to hire a social media manager.
Blogging isn’t just for bloggers anymore.
With the right strategy in mind, blogging can be a powerful tool for small businesses to generate leads, inform customers, and turn readers into fans of your brand.
Elevate your online presence.
Right now, your digital engagement means more than ever. It's time to optimize your socials, grow your reach, and deliver…