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Land a Client Through Social #3: Know Your Goals and Metrics
Followers and likes can be important to your strategy, but they’re not the end-all be-all of gauging your success on social.

Land a Client Through Social #2: Know Your Target Client
If you’re selling to everyone, you’re selling to no one, so everything you post should be a pitch to your target client.

Land a Client through Social #1: Personal Branding
My number one simple strategy to optimize your social media in order to land a client is to establish a personal brand.
Let’s get social
I share content writing tips, marketing insights, and pictures of my cat (because it’s still Instagram, right?) Follow along @erin.bensinger 🐱