“Authenticity” isn’t a strategy.

Your goal is to grow your reach, convert followers to customers, and sell on Instagram. “Being yourself” on social will not get you there.

Do you need a social media manager?

Social media management is a full-time job. If taking on yet another role is too much, it might be time to hire a social media manager.

Blogging isn’t just for bloggers anymore.

With the right strategy in mind, blogging can be a powerful tool for small businesses to generate leads, inform customers, and turn readers into fans of your brand.

Hey! I’m Erin.

I’m a freelance content writer & social media strategist whose passion is helping small businesses connect with their audiences.

On this blog, I demystify digital marketing for small businesses & share tips and tricks to help your business stand out online.

Subscribe to my blog

Get my latest updates delivered directly to your inbox.