Land a Client Through Social #3: Know Your Goals and Metrics
Followers and likes can be important to your strategy, but they’re not the end-all be-all of gauging your success on social.
Land a Client Through Social #2: Know Your Target Client
If you’re selling to everyone, you’re selling to no one, so everything you post should be a pitch to your target client.
Land a Client through Social #1: Personal Branding
My number one simple strategy to optimize your social media in order to land a client is to establish a personal brand.
“Authenticity” isn’t a strategy.
Your goal is to grow your reach, convert followers to customers, and sell on Instagram. “Being yourself” on social will not get you there.
Loading…
Something went wrong. Please refresh the page and/or try again.
Hey! I’m Erin.
I’m a freelance content writer & social media strategist whose passion is helping small businesses, solopreneurs, and creatives connect with their audiences.
On this blog, I demystify digital marketing for small teams & share tips and tricks to help your business stand out online.