“Authenticity” isn’t a strategy.

Your goal is to grow your reach, convert followers to customers, and sell on Instagram. “Being yourself” on social will not get you there.


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Hey! I’m Erin.

I’m a freelance content writer & social media strategist whose passion is helping small businesses, solopreneurs, and creatives connect with their audiences.

On this blog, I demystify digital marketing for small teams & share tips and tricks to help your business stand out online.